Strategic Planning Member Opinion Survey

C OMMUNICATION S OURCES

Members rated their satisfaction with the quality of the information received from eight sources

Monthly Newsletter

58%

27%

4%

3%

7%

Frenchman's Creek Life

59%

23%

4%

4%

8%

President's Report

58%

23%

6%

6%

4%

3%

E-mail notices

56%

23%

4%

7%

7%

3%

Playbill

28%

11%

12%

4%

44%

FCTV programming

30%

10%

13%

4%

3%

40%

Frenchman's Creek website

32%

17%

14%

7%

3%

27%

Town Hall meeting

27%

15%

14%

6%

5%

33%

Satisfied Somewhat Satisfied Undecided Somewhat Dissatisfied Dissatisfied No Opinion

Members are most satisfied with the quality of the Newsletter and Frenchman’s Creek Life Indicated by the no opinion response, the first four communication sources are read by the highest percentage of members. Information Sources Mean Scores Monthly Newsletter 4.47 Frenchman’s Creek Life 4.44

President’s Report

4.29 4.17 4.08 3.97 3.95 3.76

E-mail Notices

Dissatisfaction with the quality of the information ranges from 4% for the newsletter to 14% for e-mail notices. The mean score average of all eight is 4.14.

Playbill

FCTV programming

Frenchman’s Creek website

Town Hall meetings

Segment Variance

Gender: Women are more satisfied than are men with the monthly newsletter, Frenchman’s Creek Life, Playbill, FCTB programming, and the website. Age: Members 65 or younger are less satisfied than are members 76 and older with the quality of all communication sources except Frenchman’s Creek Life, where there is no difference. Members 76-80 gave the highest satisfaction ratings for all communication sources. Years as a member: Members for 7 or fewer years are less satisfied than are longer term members with the monthly Newsletter, e-mail notices, website, and town hall meetings. Year-round residents are less satisfied than are seasonal residents with the President’s Report, website, and town hall meetings.

Seasonality:

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

June 2017

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