Strategic Planning Member Opinion Survey
C LUB U SAGE P ROFILE
Dining, fitness, golf, and card play are the most frequently used Frenchman’s Creek amenities
Beach Club dinner Clubhouse dinner Sports Bar Clubhouse lunch
74%
16%
7%
3%
38%
33%
22%
5%
33%
34%
24%
8%
9%
25%
43%
20%
3%
Bocce Ball Pickleball Tennis Card play Swimming Pool Spa services Golf Social and entertainment Clubhouse breakfast Beach Club lunch Fitness Center
76%
6%
3%
7%
8%
10%
44% 25%
16% 33%
25%
7%
17%
12%
11%
9%
16%
37%
29%
8%
69%
7%
4%
4%
16%
14%
17%
20%
18%
31%
7%
13%
26%
38%
40%
11%
3%
3%
43%
10%
3%
6%
79%
3%
3%
7%
85%
8%
88%
2+/week
Once/week
1-2/month
<1/month
None
Segment Variance
Activity
More Frequent Users
Less Frequent Users
66 and older, members for 8 or more years 65 or younger, members for 7 or fewer years
65 or younger, members for 7 or fewer years 66 and older, members for 8 or more years
Clubhouse lunch
Sports Bar
Clubhouse dinner
No variance
Beach Club dinner
81 and older
80 or younger
Women, members for fewer than 21 years
Fitness Center
Men, members for 21 or more years
Beach Club lunch
No variance
Clubhouse breakfast
Men, 76 or older
Women, 75 or younger
66 and older, members for 7 or fewer years
65 or younger, members for 8 years or longer, custom home residents
Social & entertainment
Golf
Men, seasonal resident
Women, year-round resident
Women, 66 and older, members 7 or fewer years
Men, 65 or younger, members 8 years or longer
Spa services
Swimming Pool
65 or younger, non-custom homes
66 or older, custom homes
Women, 66 and older, members for 7 or fewer years
Men, 65 or younger, members for 8 years or longer
Card play
Tennis
65 or younger
66 and older
Pickleball
No variance
66 and older, members for fewer than 21 years
65 or younger, members for 21 years or longer
Bocce Ball
Note: variance among these demographic segments are slight, but statistically significant at the 95 percent confidence interval.
FRENCHMAN’S CREEK BEACH & COUNTRY CLUB
CORNERSTONE Decision Support
June 2017
Page 4
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