Strategic Planning Member Opinion Survey

C OMMENT S UMMARY

The second opportunity to offer a comment was to the question: Thinking about the next five years, what, in your opinion, must the Club do to remain contemporary and competitive, to improve the membership experience, and to attract members to the Club and community? A total of 158 women, representing 70 percent of the women respondents, offered a second comment.

Comment Themes from Women

Dues, costs and fees Governance concerns New program or service suggestions Staff and service quality Beach Club related Age and culture concerns Other (<1% each) Attracting younger members Facility décor Food and dining related Facility improvement needs

22.7%

14.8%

11.4%

7.2%

6.4%

6.1% 6.1%

4.5%

3.8%

3.0% 3.0%

Real estate and home values Management/GM concerns

2.7%

2.3%

Marketing activity Positive/satisfied

1.9% 1.9%

Landscaping Financial management concerns

1.5%

0.8%

A total of 169 men, representing 72 percent of responding men, offered a second comment regarding the five-year direction.

Comment Themes from Men

Age and culture concerns Facility improvement needs

15.4%

8.6%

Landscaping Real estate and home values Construction problems Positive/satisfied Staff and service quality Dues, costs and fees New program/service suggestions Attracting younger members Governance concerns Marketing activity Financial management concerns Facility décor Management/GM concerns Food and dining related Beach Club related

7.9%

7.5% 7.5%

6.4%

6.0%

5.6%

5.3% 5.3% 5.3%

4.5% 4.5%

4.1%

3.0%

2.3%

0.8%

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

June 2017

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