Strategic Planning Member Opinion Survey

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E XPLORING F UTURE I DEAS

Members rate the importance of exploring nine Club improvement ideas

Expanded Spa and services

26%

18%

11%

8%

34%

3%

Golf learning center

16%

23%

11%

10%

33%

7%

Organic garden for F&B

9%

15%

12%

7%

54%

3%

Arts, crafts, and hobby facility

7%

13%

14%

12%

49%

5%

Theater

8%

12%

12%

8%

57%

3%

Expanded aquatic center

6%

11%

13%

8%

56%

6%

Member gas station

10%

11%

7%

6%

61%

5%

Visitor guest house

6%

10%

8%

8%

64%

4%

Cigar bar

4%

6%

5%

77%

6%

Important

Somewhat Important

Undecided Somewhat Unimportant

Unimportant

Don't Know

Members assign the highest importance ratings for an expanded Spa and golf learning center Combined importance ranged from a high of 44% for an expanded Spa and services to a low of 6% for a cigar bar. Combined unimportance Potential Improvements Mean Scores An expanded Spa and salon with more upscale services and treatments 2.93 Development of a golf learning center 2.77 A garden for growing organic food to be served in the Club dining venues 2.16

ratings ranged from a low of 42% to a high of 82%. The combined percentage for undecided and don’t know is low, ranging from 12% for a cigar bar, guest house or gas station to 19% for an arts, crafts, and hobby facility.

Arts, crafts, and hobby facility

2.11 2.04 1.97

Development of a theater

An expanded resort-like aquatic center

A member gas station with gas sold at deeply discounted prices A guest house for very short term use by prospective buyers while visiting

1.96

1.79

A cigar bar

1.40

Segment Variance

Gender: Women gave higher importance ratings than did men for expanding the spa, constructing a garage, an organic garden, and member gas station. Men gave higher ratings for a cigar bar. Age: Members 75 and younger gave higher importance ratings than did older members for an expanded spa, organic garden, expanded aquatic center, a guest house, and a cigar bar. Members 81 and older gave the lowest importance ratings for all components except a gas station, theater and arts and crafts facility. Years as a member: Members of 21 or more years gave the lowest importance ratings for all components except a member gas station. Custom home residents gave higher importance ratings than did residents of other types of homes for an expanded Spa and parking garage. Residence:

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

June 2017

Page 16

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