Strategic Planning Member Opinion Survey

First page Previous page 17 Next page Last page

E XPLORING F UTURE I MPROVEMENTS

Members rated the importance of improving or refurbishing 11 facility components

Beach Club

59%

19%

8%

6%

8%

Clubhouse décor

52%

19%

8%

8%

12%

Main Dining Room

45%

24%

8%

9%

12%

19th Hole

43%

23%

7%

9%

17%

Ladies' Card Room décor

29%

10%

4%

7%

18%

32%

South Golf Course

29%

13%

9%

7%

22%

20%

Fitness Center

31%

19%

8%

12%

24%

6%

North Golf Course

26%

15%

11%

6%

22%

20%

Men's Card Room décor

19%

8%

5%

5%

19%

44%

Expand Ladies' Card Room

20%

7%

8%

7%

25%

33%

Parking garage construction

20%

12%

13%

6%

40%

9%

Important Somewhat Important Undecided Somewhat Unimportant Unimportant Don't Know

Members consider improvement to the Beach Club, Clubhouse décor, Main Dining Room, and 19 th Hole to be most important

Mean Scores 4.16 3.92 3.84 3.64 3.39 3.27 3.22 3.21 3.08 2.83 2.63

Areas to Improve or Refurbish

Combined importance ratings ranges from a high of 78% for the Beach Club to a low of 27% for Ladies’ Card Room expansion. Combined ratings of unimportance ranges from a high of 46% for the garage to a low of 14% for the Beach Club.

Beach Club

Overall décor of the clubhouse interior

Main Dining Room

19 th Hole

Ladies’ Card Room décor

South Golf Course

Fitness Center

North Golf Course

Men’s Card Room décor

Expanding the Ladies’ Card Room to centralize card play

Construction of a parking garage

Segment Variance

Gender: Women gave higher importance ratings than did men for improving the overall Clubhouse interior décor, Main Dining Room, 19 th Hole, Ladies’ Card Room décor, and for expanding the Ladies’ Card Room. Age: Members 66-80 gave higher importance ratings than did older members for improving the clubhouse interior décor, Main Dining Room, and Golf Courses. Members 75 or younger gave higher importance ratings for improving the 19 th Hole. Years as a member: Members for 7 or fewer years gave higher importance ratings than did longer term members for improving the 19 th Hole, but lower ratings for expanding the Ladies’ Card Room. Year-round residents gave higher importance ratings than did seasonal residents for improving the Ladies’ Card Room décor. Villa residents gave higher importance ratings than did residents of other types of homes for improving the North Course. Residence:

Seasonality:

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

June 2017

Page 15

Made with