Member Opinion Survey
C LUB U SAGE P ROFILE
Dining, speakers, fitness, and golf engage the highest percentage of Frenchman’s Creek members
Group exercise classes Manicures/pedicures Table games Massage therapy Swimming pools Poolside Café Golf Entertainment events Guest speakers Clubhouse breakfast Fitness Center Grille Room Dining Beach Club dinner Clubhouse dinner Sports Bar Clubhouse lunch
68%
15%
11%
4%
40%
29% 35%
18%
5%
43%
20%
6%
16%
33%
36%
13%
14%
21%
41%
20%
4%
75%
7%
5%
5%
8%
42%
18%
14%
13%
13%
11%
12%
38%
24%
15%
7%
11%
30%
35%
18% 17%
65%
10%
3%
4%
5%
10%
25%
38%
22%
18%
8%
12%
29%
33%
9%
14%
15%
20%
42%
37%
10%
5%
3%
45%
6%
9%
7% 17%
14%
54%
5%
14%
58%
Bocce or Pétanque Pickleball Tennis Kid's Creek Club
3%
1%
5%
16%
75%
9%
3%
7%
78%
4%
3%
5%
85%
6%
90%
2+/week
Once/week
1-2/month
<1/month
None
Segment Variance
Activity
More Frequent Users
Less Frequent Users
Clubhouse breakfast Clubhouse lunch Clubhouse dinner
Men, <66, 85+
Women, 66-84
Men, 75-84, seasonal residents
Women, <66, year rounders
Women, 85+
Men, 66-74
Sports Bar Beach Club Poolside Café
Women, <66, newer members
Men, 66+, longer term members
Seasonal residents
Year rounders
<66
75+
Swimming pools Fitness Center
<66, year rounder
75+, seasonal residents Members 20+ years
Members fewer than 20 years
Group exercise classes
Women
Men
Golf
Men, members fewer than 8 years <66, members fewer than 8 years Members fewer than 8 years
Women, members 21+ years 66+, members 21+ years
Tennis
Pickleball
Members 21+ years
Bocce or Patanque Entertainment events Guest speaker events Cards and mahjong Massage therapy Manicure/pedicure Kid’s Creek Club Grille Room dining
No meaningful variance
85+ 75+
<85 <75
Women, 66+, 8+ year members
Men, <66, <8 year members
No meaningful variance
Women, 85+
Men, 66-84
66-74
<66, 75+
No meaningful variance
FRENCHMAN’S CREEK BEACH & COUNTRY CLUB
CORNERSTONE Decision Support
February 2019
Page 4
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