Member Opinion Survey

H EADLINE F INDINGS

Details on Page

Topic

Headline Findings

3 The profile of the respondent sample is very representative of the membership demographics for gender, age, and residential type. The sample has a slightly higher percentage of members with longer membership duration than are reflected in the Club census. Lunch dining, Fitness Center use, golfing, and table games are the most frequent activities indicated by survey respondents. Members are largely satisfied with the quality of information from the seven Club communication sources. Among the 21 Club components measured, staff professionalism, the Beach Club, community security, Fitness Center, and casual dining are the most important components when members judge the value of their membership. 8 Members are most satisfied with the valet service, service received from staff and the membership experience, but less satisfied with the Board’s performance. Among the ten dining components, take-out service, Grille Room, and Sunday Brunch received the highest satisfaction scores. The 19 th Hole, Main Dining Room events and Sunday Barbeque received the lower scores. 4 5 Members with experience and an opinion are largely satisfied with all eight components, but especially personal fitness training. Members who use the golf facilities and programs are very satisfied with the condition of both courses, range, Pro Shop and outside operations.

Demographic Profile

Club Usage

Communication

6-7

Value-Drivers

Overall Satisfaction

9-10

Dining Venues

Fitness, Pool, and Spa

11

12

Golf Operations

13

Court Sports

Users of the sports courts and Tennis are very satisfied with their experience.

Kid’s Creek Club Number of Events and Activities POA Value Drivers

The small subsample of respondents who participate in activities are satisfied, especially with the holiday program.

14

Among those with an opinion, the majority indicate that there is just the right number of events and activities. Nearly two-in-ten indicated that there are too many dinner dances.

15

Common area street and lighting maintenance, security, Hotwire service, and common area landscaping are considered most important.

16

Among the nine services measured, members are most satisfied with administrative services, security, and landscaping.

17-18

POA Services

Strengths and Weaknesses Potential Improvements

When contrasting satisfaction with the components considered most important, staff, security, landscaping, and valet service are the Club’s strengths.

19

Among the topics presented, members indicate strongest interest in academic seminars, expanded physical therapy, and a comprehensive wellness center.

20

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

February 2019

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