Member Opinion Survey

T ABLE OF C ONTENTS

INTRODUCTION .....................................................................................................................1 HEADLINE FINDINGS............................................................................................................2 RESPONDENT PROFILE Demographic Profile ......................................................................................................3 Club Usage Profile .........................................................................................................4 Club Communication .....................................................................................................5 VALUE-DRIVERS....................................................................................................................6 MEMBERSHIP EXPERIENCE ................................................................................................8 CLUB DINING..........................................................................................................................9 FITNESS POOL AND SPA ....................................................................................................11 GOLF OPERATIONS .............................................................................................................12 COURT SPORTS ....................................................................................................................13 KID’S CREEK CLUB .............................................................................................................14 EVENT AND ACTIVITY VOLUME.....................................................................................15 POA VALUE-DRIVERS.........................................................................................................16 POA SERVICES......................................................................................................................17 PERCEPTUAL MAP...............................................................................................................19 FUTURE IMPROVEMENTS .................................................................................................20 COMMENTS SUMMARY .....................................................................................................21 SURVEY SUMMARY............................................................................................................23 SURVEY INSTRUMENT.......................................................................................................25

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

February 2019