Member Opinion Survey

E XPLORING F UTURE I MPROVEMENTS

Members rated their interest in nine program and/or facility improvements

Academic seminars

40%

26%

14%

5%

15%

Expanded physical therapy clinic

33%

25%

24%

4%

14%

Comprehensive wellness spa

36%

20%

16%

7%

21%

Expanded wellness education classes

26%

25%

21%

6%

22%

Technology equipped golf center

29%

19%

17%

4%

31%

Resort style pool

28%

16%

18%

5%

33%

Movie/ Entertainment theater

17%

12%

21%

7%

43%

Adult arts and craft center

12%

11%

24%

8%

45%

3 day summer outing at a NE resort

5%

6%

15%

5%

69%

Interested Somewhat Interested Neutral

Somewhat Disinterested Disinterested

Members are most interested in academic seminars and expanded physical therapy within the Club Academic seminars, physical therapy, wellness spa, and wellness education classes are supported by at least half the respondents. Potential Improvements Mean Scores Academic seminars on various topics conducted by college professors 3.70 Expanded physical therapy clinic within the Club provided by Jupiter Medical Center 3.58

A comprehensive wellness spa with body and skin treatments, manicure and pedicure services, salon and beauty services, infrared sauna, detoxification facilities, and retail shop Expanded wellness education classes such as weight loss, nutrition, relaxation therapy, meditation, etc., provided by qualified health professionals

3.41

Combined interest ratings range from a high of 66% for academic seminars to

3.27

a low of 11% for a Northeast outing.

3.09 3.02

A technology-equipped golf learning center

A resort style pool area at the Beach Club

Combined ratings of disinterest range from a high of 32% for an arts and crafts center to a low of 19% for academic seminars.

Development of a movie and entertainment theater with a seating capacity of 20-30

2.51

2.38

A dedicated adult arts and crafts center

Three-day summer golf and recreation party at a 5-star northeastern resort

1.71

Segment Variance

Women are more interested than are men in an arts and craft center and a wellness spa. Men are more interested in a golf learning center.

Gender:

Age: Members younger than 74 are more interested than are older members in all improvements except academic seminars where there is no variance. Years as a member:

Members for 7 or fewer years are more interested than are longer term members with all improvements except expanded physical therapy services and arts and crafts center.

No statistically significant variance was found.

Seasonality:

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

February 2019

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