Member Opinion Survey

P ERCEPTUAL M AP

Contrasting satisfaction with what’s important maps Club strengths and weaknesses

5

Staff Professionalism

Beach Club

Security

Hotwire

Casual Dining

Fitness Landscaping

Valet

Fine Dining

Course Conditions Take-Out/Home

Spa

Newsletter

Quadrant 2

Quadrant 1

4

Quadrant 4

Quadrant 3

Website

IMPORTANCE

Tennis

Children's Activities

3

3

4

5

SATISFACTION

The chart is divided into four quadrants. Attributes that fall into each category are labeled as: Quadrant 1: Higher value importance—Lower satisfaction Quadrant 2: Higher value importance—Higher satisfaction Quadrant 3: Lower value importance—Lower satisfaction Quadrant 4: Lower value importance—Higher satisfaction A perceptual map shows the relationship between the importance of a Club component when judging membership value—and satisfaction with the component. The table below shows the contrast in the 16 mean score combinations.

Community Landscaping

Staff Professionalism

Security

Beach Club

Hotwire

Fitness

Casual Dining

Valet

4.92 4.78

4.87 4.71

4.85 4.27

4.79 4.43

4.78 4.76

4.78 4.56

4.76 4.11

4.64 4.79

Importance

Satisfaction

Take-Out Home Delivery

Children’s Programs

Fine Dining

Golf Facilities

Spa

Newsletter

Website

Tennis

4.61 4.46

4.60 4.65

4.46 4.55

4.43 4.60

4.13 4.54

3.88 4.07

3.31 4.53

3.23 4.10

Importance

Satisfaction

The table components are sequenced from left to right by the importance mean score. Satisfaction mean scores for all components exceed 4.0, regardless of the volume of members who consider them important. The chart shows that the Club’s strengths, as perceived by the membership, are staff professionalism, security, landscaping, and valet service.

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

February 2019

Page 19