Member Opinion Survey

M EMBERSHIP V ALUE -D RIVERS

These 11 value-drivers are important to somewhat fewer members when judging membership value

Guest speaker events

41%

37%

12%

5%

5%

Complimentary food

41%

34%

8%

10%

7%

Club website

38%

34%

13%

7%

8%

Entertainment events

36%

37%

11%

10%

6%

Staff services

36%

35%

12%

8%

9%

Private home parties

38%

30%

13%

9%

10%

Table games

47%

19%

9%

9%

16%

Complimentary breakfast

41%

26%

7%

10%

16%

Tennis programs

34%

20%

11%

11%

24%

Children's programs

22%

33%

12%

14%

19%

Pickleball, bocce, petanque

15%

25%

19%

12%

29%

Important

Somewhat Important

Undecided Somewhat Unimportant

Unimportant

Members rated four of the second-page membership components as more important than in 2017

Mean Scores 2019 4.02

Mean Scores 2017

Membership Components

n/a

Guest speaker events

The top five of these components is rated somewhat or very important by at least 70% of the respondents. Table games is rated important by 47% of the respondents. Combined importance ranges from a high of 78% to a low of 40%.

Complimentary hors d’oeuvres, cookies, fruit, coffee, tea, water, and soft drinks

3.69

3.88*

3.56

3.88*

Club website

4.00

3.86*

Entertainment events

Staff services such as baby sitting, transportation to the airport, car wash, etc.

n/a

3.80

n/a

3.75

Private parties in the home

3.36

3.72*

Table games such as cards and mahjong

3.69

3.67

Complimentary breakfast

3.24

3.31

Tennis programs

3.28

3.23

Programs and facilities for children

n/a

2.87

Pickleball, Bocce, and Petanque

Segment Variance

Gender: Women gave higher importance ratings than did men for speaker events, staff services, home parties, and table games. Age: Members 75 and younger gave higher ratings than did older members for the website, home parties, tennis, children’s activities, and pickleball. Years as a member: Members for 7 or fewer years gave higher importance ratings than did longer term members for the website, entertainment, children’s programs, and pickleball. Seasonal residents gave higher importance ratings than did year-round residents for guest speaker events.

Seasonality:

FRENCHMAN’S CREEK BEACH & COUNTRY CLUB

CORNERSTONE Decision Support

February 2019

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